Hello. I'm Morgan E. Tate.
With a unique blend of skills in client service, design, and data analysis, I bring a comprehensive approach to solving complex challenges.
My experience spans creating intuitive designs that resonate with users, delivering exceptional client service, and leveraging data-driven insights to inform strategy. Whether it’s crafting a compelling user experience, optimizing processes, or driving business growth through actionable analytics, I am dedicated to turning ideas into impactful solutions.
Scroll down to view my comprehensive resume.
2024-
LiveLong.Life
Communications Manager
-
Manage and optimize the company website to ensure a seamless user experience and easy access to information.
-
Produce high-quality content for client communications, including quarterly reports, newsletters, press releases, and digital media, ensuring clarity and accuracy.
-
Collaborate with investment team to ensure all communications align with regulatory requirements and corporate objectives.
-
Monitor the success of communication strategies using KPIs and other metrics, driving continuous improvement and ensuring alignment with business goals.
-
Conduct market research and competitor analysis to support communication efforts.
Professional Experience
2020-2023
Discovery Education
Partner Impact Manager
-
Owned all aspects of the external partner relationship with Fortune 500 companies (The Home Depot, Toyota, Stanley Black & Decker) and impactful non-profits (RFK Human Rights, The Ronald Reagan Presidential Foundation & Institute, 9/11 Day of Service) while managing collaborations across internal program management, video production, marketing and PR teams to ensure success for both the corporate partner and the unique educator audience.
-
Developed a new analytics tracking framework to track partnership metrics across multiple analytics platform transitions to ensure accurate and timely delivery of monthly metrics reports to external partners.
-
Oversaw the development and execution of custom partnership programs to ensure equitable access to quality curriculum for students and educators around the world, including videos, lesson plans, educator guides, classroom activities, and self-paced interactive modules.
-
Starting with external partner goals, created strategic plans to expand and refine educational service offerings to optimize assets and enhance brand equity.
-
Lead collaborative meetings with Discovery Education’s internal teams to ensure broad-based understanding of our potential impact and how DE can strategically support our prospective partners’ business objectives.
-
Cultivated relationships across industries to help drive qualified opportunities into the sales pipeline.
2017-2020
National Public Media
Digital Campaign Associate
-
Managed 30-40 digital advertising campaigns ranging in value from $20k to $300k
-
Launched online and podcast sponsorship campaigns using Adswizz, Triton, Google Ad Manager 360 and other ad trafficking tools
-
Produced in-depth campaign reports using multiple reporting platforms for corporate sponsors, trade partners, and agencies in a timely, accurate manner
-
Mentored, trained, and oversaw intern involvement with NPR's fast growing programmatic display business
-
Built a system and platform for communicating with and sending sponsorship scripts and audio files to NPR program and podcast producers
-
Authored the "National Public Media Intern Cheat Sheet" training guide to streamline intern training
-
Documented and implemented the National Public Media House and Trade Promotions system to promote NPR podcast launches on the NPR site and trade inventory with non-NPR podcasts to promote NPR podcasts
Education
UNC Chapel Hill Hussman School of Journalism and Media
Bachelor of Arts in Journalism & Media with an Advertising Specialization
Duke-UNC Philosophy Politics, and Economics (PPE) Minor
UNC Chapel Hill History Minor
-
At UNC Chapel Hill, I graduated with a Bachelors degree from the Hussman School of Journalism and Media with a specialization in advertising. My coursework focused on the principles behind advertising campaigns, marketing, and branding products.
-
My studies also included a focus on digital marketing and social media and new approaches in areas such as online analytics, search marketing and branded integration.
-
I also received my Philosophy Politics, and Economics (PPE) minor through the Duke-UNC Chapel Hill P.P.E. program and a minor in History from UNC Chapel Hill.
The University of North Carolina at Chapel Hill
Google Data Analytics Professional Certification
Google Career Certificates
The Google Data Analytics Professional Certification is an eight part course, developed by Google, that includes hands-on, practice-based assessments designed to prepare students for roles in Data Analytics.
Topics of study include: how to prepare, process, analyze, and share data using platforms including spreadsheets, SQL, Tableau, and R.
Certifications
UNC-CH Kenan-Flagler School of Business:
Business Essentials Certification
UNC Chapel Hill Kenan-Flagler Business School Executive Development Program
UNC Business Essentials is a certificate program through UNC Kenan‐Flagler Business School.
Topics of study include: Accounting, Economics, Finance, Marketing, Operations, and Communication.
SQL | R | Tableau | Data Analysis & Visualization | Campaign Management |
Data Management | Sales Management | Project Management | Salesforce | Google Analytics | Competitor Analysis | Client Acquisition & Retention | Project Leadership | Content Strategy | Writing | Editing | Social Media Management | Photoshop | Event Planning | Content Creation | Fundraising | Advanced Excel | Brand Building & Management | Graphic Design | PowerPoint Design